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Impact of Customer Satisfaction on Customer Retention: A Case Study of a Reputable Bank in Oyo, Oyo State. Nigeria International Journal of Managerial Studies and Research (IJMSR) Page | 44 Oliver (2000) suggests that „customer satisfaction is the core philosophy of marketing strategy of
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Impact of Customer Retention Practices on Firm Performance Gengeswari, K. University Tunku Abdul Rahman, Faculty of Business and Finance, Department of Marketing, Perak Campus, Jalan Universiti, Bandar Barat, 31900 Kampar, Perak, Malaysia E-mail: gengeswarik@utar.edu.my Padmashantini, P.